1 – 31 October 2026
CRM status review updated · 11 November 2026
Prepared by O2 Media Group · November 2026
October paid acquisition generated 208 platform-reported leads (54 TikTok, 154 Snapchat), versus 60 in September (+246.7%), on 46.5% higher media spend. The updated CRM records 209 dated inquiries across TikTok, Snapchat and Google. Of 12 records marked Quotation Sent, 11 came from paid TikTok/Snapchat leads, yielding a blended $258.28 cost per logged paid quotation before VAT. Snapchat delivered seven paid quotation-stage leads at $172.72 each; TikTok delivered four at $408.01 each. Follow Up (96 records) remains unqualified until requirements, budget and intent are confirmed.
Paid volumes and CPL: TikTok and Snapchat Ads Managers, 1–31 October. CRM statuses: October 2026 tab, reviewed 11 November. Cost per quotation = media spend excluding VAT ÷ CRM quotation-status count on the same paid platform; status is not an independently audited sales qualification. Total ad cost includes 15% VAT; no confirmed closed-order total is available in this snapshot.
Strong paid acquisition; sales-stage outcomes now updated from the October CRM, with source reconciliation noted.
| Campaign or ad set | Media Spend (excl. VAT) | Conversions | CPL | Platform |
|---|---|---|---|---|
| TikTok · Riyadh Lead (06 Sep) | $1,512.02 | 49 | $30.86 | TikTok |
| TikTok · Riyadh Lead (28 Oct) | $120.00 | 5 | $24.00 | TikTok |
| Snapchat · Smart Target (04 Oct) | $334.54 | 62 | $5.40 | Snapchat |
| Snapchat · Abha (23 Sep) | $469.20 | 44 | $10.66 | Snapchat |
| Snapchat · Smart Target (23 Sep) | $405.32 | 48 | $8.44 | Snapchat |
| Paid media subtotal (excl. VAT) | $2,841.09 | 208 | $13.66 | Both |
| VAT (15%) | $426.16 | — | — | Both |
| Total advertising cost (incl. VAT) | $3,267.25 | — | — | Both |
| Ad / creative | Spend (excl. VAT) | Conversions | Cost / Conversion |
|---|---|---|---|
| Snap · Riyadh Underfloor 3 | $309.39 | 61 | $5.07 |
| Snap · Heat Pump Riyadh 2 | $322.13 | 44 | $7.32 |
| Snap · Abha Underfloor 3 | $353.28 | 35 | $10.09 |
| TikTok · Heat Pump (old/all posts) | $1,036.77 | 34 | $30.49 |
| TikTok · EUHT (old/all posts) | $440.77 | 14 | $31.48 |
| Snap · Abha Underfloor 4 | $68.70 | 9 | $7.63 |
September TikTok recorded 53 conversions on $1,700.86 media spend (CPL $32.09), versus October 54 on $1,632.02 (CPL $30.22). Snapchat increased from 7 reported leads on $238.98 (CPL $34.14) to 154 on $1,209.07 (CPL $7.85). Snapchat began delivering late in September, so the volume comparison is not full-month equivalent. October CRM quotation-stage economics: TikTok 4 / $408.01 per quote; Snapchat 7 / $172.72 per quote; paid blended 11 / $258.28. All per-lead and per-quotation ratios use spend before VAT; the total advertising expense including 15% VAT is $3,267.25.
Media spend and campaign conversion metrics are from each advertising platform; line-item subtotals may differ slightly due to rounding. VAT is added once to the total media spend, not to each CPL. Quotation-stage metrics use updated CRM status counts, and are not closed sales.
TikTok: 54 CRM rows; Snapchat: 151; Google: 4. Snapchat Ads Manager reported 154 submissions, leaving a three-lead difference. All 209 dated CRM rows now have a sales status, but the sheet contains three repeated-contact pairs (including cross-source duplicates) and three blank phone fields. Therefore, raw inquiries must not be presented as 209 deduplicated customers.
TikTok: 4 quotation-stage leads out of 54 CRM inquiries (7.4%); $408.01 media cost per logged quote. Snapchat: 7 out of 151 CRM inquiries (4.6%); $172.72 per logged quote. Combined paid: 11 quotation-stage leads at $258.28 per quote, media spend excluding VAT. The CRM also labels one Google lead as “Quotation Sent,” but its feedback says the quotation is awaiting sending; this entry also matches a Snapchat contact, so it is excluded from paid cost-per-quotation calculations. “Follow Up” is not qualified; “Interested” and “Waiting for layout” are separate intermediate statuses. No closed-won result is established by these CRM stages.
Source: Climake SA Leads Sheet → October 2026 tab, checked 11 November 2026. Raw dated records are counted before deduplication; form-selected products are used for demand mix because most product-confirmation cells remain empty. Of the 11 paid quotation-stage records, TikTok has 4 heat-pump cases; Snapchat has 3 heat-pump and 4 EUHT cases. Sales-stage and quote-delivery discrepancies should be resolved before reporting final qualified-opportunity or revenue metrics.
Facebook, Instagram, TikTok, Snapchat and YouTube — October 2026.
| Platform | Views / Reach | Engagement | Followers¹ | vs Previous Period² |
|---|---|---|---|---|
| 3,651 content views | 54 interactions | 704 | ↑ 26.7% views | |
| 3,242 views | 204 interactions | 172 | ↑ ~1,100% views | |
| TikTok | 261,418 views | 302 likes · 90 shares · 23 comments | 4,007 | ↓ 25.4% views |
| Snapchat | 170,703 Spotlight views | 4 likes · 4 shares | 2,207* | ↑ 1,955% Spotlight |
| YouTube | 5,806 video views | ~10 hrs watch time | 59 | ↑ ~180% views |
TikTok views fell while likes and shares rose. Instagram and Facebook recorded stronger content visibility, and YouTube views grew. Snapchat Spotlight was predominantly paid: 169,907 of 170,703 views were paid and 796 organic. Do not interpret its 1,955% increase as organic growth.
¹ Followers/subscribers are later profile snapshots (Nov 10) except Snapchat 2,207 from the October analytics capture; Snapchat latest visible profile is 2,212. ² Percent changes come from each platform’s analytics and may use different prior-period windows. Counts are not unique cross-platform people.
Reach declined relative to the previous period, yet lightweight engagement (likes and shares) improved. The analytics dashboard recorded 91 follows and 22 unfollows (net +69) during October. Ads Manager reported 54 paid conversions, while TikTok Business Suite showed zero organic lead submissions and five phone clicks: these are distinct measurement systems.
Source: TikTok Business Suite, October 1–31; TikTok Ads Manager for paid lead conversions. Follower count captured after the reporting period.
Facebook generated 2,281 viewers and 3 new follows during October; Instagram reached approximately 2.5K accounts and recorded 4 follows. The October publishing mix was roughly 9 Reels + 1 photo on Instagram, and 9 Reels + 6 Stories + 1 photo on Facebook. The shared Meta overview can include cross-platform totals: use Instagram-only 3,242 to avoid double-counting Facebook views.
Meta Business Suite 1–31 October. The individual post CSV exports contain lifetime post metrics, not a strict October-only view window.
Spotlight view growth is driven overwhelmingly by paid promotion (≈99.5% paid). Public Stories received 526 views (down 15%); unique Story viewers were 132 (up 4%). YouTube Shorts had 63.5% swiped away, indicating a need for sharper opening frames and quicker product relevance.
Snapchat Insights and YouTube Studio for October 1–31. Watch-time and follower figures rounded or captured at different times as displayed by each platform.
| Date | Original hook | Views | Likes |
|---|---|---|---|
| 23 Oct | «الغروب جا… بس الجلسة ما خلصت» | 1,311 | 4 |
| 17 Oct | «الجو يبدأ يتغيّر…» | 1,053 | 10 |
| 29 Oct | «مين قال موسم المسبح خلص؟» | 190 | 2 |
| Date | Original hook | Views | Reactions |
|---|---|---|---|
| 12 Oct | «عسى هالبلاد دوم عامرة بالخير…» | 658 | 18 |
| 03 Oct | «تبني أو تشطب بيتك هالفترة؟» | 384 | 3 |
| 23 Oct | «الغروب جا… بس الجلسة ما خلصت» | 353 | 3 |
| Date | Creative / hook | Views | Likes |
|---|---|---|---|
| 11 Oct | EUHT / Aseer educational | ~11K | 10 |
| 17 Oct | Pool season extension | 5,802 | 8 |
| 23 Oct | Pool heating / sunset | 3,706 | 6 |
| Date | Visual topic | Views | Basis |
|---|---|---|---|
| 21 Oct | Aseer mountain home | 24,802 | Visible views |
| 11 Oct | Pool visual | 4,530 | Visible views |
| 04 Oct | Construction / installation | 2,280 | Visible views |
Instagram’s strongest October Reels centered on pool-season extension (23 and 17 October). TikTok’s visible top posts combined heating education with seasonal pool content. For November, keep the hook consumer-led and show the product proof within seconds. The Facebook 12 October goodwill post led the exported lifetime view ranking, but is not a direct sales signal.
Meta post rankings use lifetime metrics for posts published in October (CSV export). TikTok Studio views and Snapchat public Spotlight counts are cumulative at capture and may include promotion; they are not October-exclusive organic views. Snapchat sample reflects visible October posts, not a complete archive.
Three relevant competitors: verified product/content positioning; unverified October social activity is not treated as measured performance.
Direct specialist in EUHT and pool heat pumps. Leads with engineering consultation, sizing, technical explanations and local Riyadh/Abha relevance. Strongest content-depth threat.
Premium residential heating/product messaging: ETHERMA underfloor heating, pool solutions and interior-led comfort. Strong brand-portfolio threat.
Engineering / MEP contractor with practical electric underfloor and installation content. Credible technical demonstrations, but broad services dilute heating-specialist focus.
The October update deepens product overlap, content pillars, technical education and conversion approach. October-specific post counts, reach and engagement on competitor Snapchat accounts could not be independently verified because historical Spotlight publication dates were unavailable. Do not infer zero activity or use cumulative metrics as October-only counts.
¹ TikTok follower/like counts are August benchmarks (captured 6 September 2026) from the August report, not October totals. Competitive threat levels are qualitative assessments, not measured current reach rankings. SOMS also has an alternate TikTok handle shown in its public link hub; identity reconciliation is pending.
Aseer: real cold-season comfort and electricity objections. Riyadh: build stage, flooring feasibility and installation readiness.
Show engineers assessing requirements, calculating suitability, inspecting site conditions and explaining system controls.
Address pool dimensions, cover use, desired water temperature, operating factors and verified heat-pump specification.
Film actual EUHT floor layers and completed pool installations; link every claim to a visible system step.
Lead with the customer problem, reveal the solution fast and close with a concrete qualification CTA.
Capture city + construction stage + flooring type / pool requirements; optimize toward verified quotation cost.
The updated CRM records 7 Snapchat quotation-stage leads at $172.72 each versus 4 TikTok quotations at $408.01 each (media spend excl. VAT). Prioritize tests by confirmed quotation quality and sales outcomes, not CPL alone; TikTok has the higher per-CRM-lead quotation rate.
All 209 dated CRM leads now have status labels. Resolve the 3 Snapchat ad-to-CRM missing submissions, 3 repeated-contact pairs, 3 blank phone cells, and the Google record labeled Quotation Sent despite feedback indicating it is still awaiting delivery.
Promote 25% off products only for swimming pool heat pumps and EUHT; make installation exclusions explicit and maintain message clarity.
Aseer: comfort and electricity-use factors. Riyadh: flooring compatibility, readiness and conditional retrofit feasibility.
TikTok video views fell 25.4% despite higher likes and shares. YouTube Shorts had a 63.5% swipe-away rate; use stronger Saudi-localized hooks and immediate proof.
Snapchat Spotlight generated 170,703 views, but 169,907 were paid. Avoid judging organic content success from blended view totals.
Counter SOMS through simpler technical education; TAQA through real project evidence; Develop Gulf through focused heating expertise and a coherent premium visual identity.
EUHT = Electric Underfloor Heating Technology
25% discount on Heat Pump and EUHT products only; installation is not discounted. The campaign runs 16 calendar days (inclusive). Paid creative should emphasize specific comfort and season-extension benefits, transparent terms and lead-form details needed to qualify a quotation. The 50% promotional carve-out follows the previously approved planning structure; actual spend should be tracked separately.
Planned allocations are percentages, not an asserted USD or SAR budget amount; no confirmed total budget figure was supplied for this draft.
Prepared by O2 Media · Climake KSA Monthly Report · October 2026
CRM status snapshot incorporated · 11 November 2026